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Mining the Archives

In three weeks we will be relocating our office, and in preparation for the move, we are having a big clean out of old papers, files and accumulated detritus that tends to mount up in any office. It is amazing what we have kept, thinking it might be useful “one day”.

Our very first ACE Graphics catalogue came to light, revealing that some of the products we stocked in the early days are still popular. Back in 1986, the pelvis and fetal doll model were our main items. We began to add books, and early titles included Birth Reborn by Michel Odent and Active Birth by Janet Balaskas.

By 1990 we had produced our first set of “Positions for an Active Birth” charts following the success of our Anatomy and Physiology charts. The first videos in our range were “Ella’s Birthday” and “Birth of our Second Child”, and “Active Birthing”, all from New Zealand and “Under her own steam” and “With both feet on the ground” from The Netherlands. It is funny to think that the babies being born in these videos are now young adults! The Dutch videos are still available and are amongst my personal favourites - they show no sign of ageing.

In 1991 we had added the Breast Model and Knitted Uterus to the ever expanding list and had located a local manufacturer for Newborn dolls, making them cheaper than the American imports that were the only alternative.

Looking at our huge range of products now, I am proud that we have maintained our high standards whilst continuing to support our basic goals of protecting, promoting and supporting midwifery. We are aware that is what our customers expect, together with a high standard of customer service. It won’t be long until we are celebrating our 20th anniversary!

Posted by andrea at August 12, 2003 06:01 PM

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